What does a buyer see when they look at your business?
Whether you're just starting to think about selling someday, or trying to understand why your business isn't getting the valuation you expected, this free assessment shows you exactly how a prospective buyer evaluates your business today.
Takes about 10 minutes · No account required · Completely confidential · We do not store your data
Who this is for
SMB owners thinking about selling, or trying to understand why their business is not getting the valuation they expected. Either way, we help you identify the areas that need your attention.
Higher valuations tomorrow depend on improving your business today.
How it works
Built on the evaluation methodology used by Exit Planning Institute-certified advisors, the same framework sophisticated buyers and advisors use when sizing up a business.
Answer 9 categories of questions
About 35 straightforward questions covering the factors that buyers and their advisors actually look at: financials, customer concentration, management depth, competitive position, and more.
See your business through a buyer's eyes
Our AI scores your responses using the same evaluation methodology used by Exit Planning Institute-certified advisors. You'll see exactly where you're strong, where you have gaps, and how a buyer would likely react.
Know what to work on
Your report includes an overall attractiveness score, a breakdown by category, a buyer's perspective narrative, and a prioritized list of improvements so you know where to focus first.
9 categories buyers evaluate in every deal
These are the value drivers that determine how attractive and how valuable your business looks to a buyer.
What you'll receive
A complete picture of how your business looks to buyers, and a clear path to improve it.
Built on a proven methodology
FutureBridge partners are Certified Exit Planning Advisors (CEPA) through the Exit Planning Institute. This assessment is built on the Exit Planning Institute's business assessment methodology and refined through FutureBridge's hands-on experience advising business owners through every stage of the exit process.
Your information stays private
All responses are completely confidential. We do not store, share, or retain any of your answers or results. Your assessment data exists only for the duration of your session. Your responses are processed by Claude AI solely to generate your score — Anthropic does not use API data for model training.
Your score is the starting point, not the finish line.
Most owners are surprised by what buyers actually pay attention to. Your results will show you where you stand today and what to focus on to improve your attractiveness and your valuation.
Once you have your score, a FutureBridge advisor can help you build a plan to close the gaps and increase the value of your business before you go to market.